Build a Better Trade Show Image
2024 BIBA® Winner in the Marketing Category!
Whether you’re a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.
You will discover how to:
- Research shows and set realistic goals for exhibiting
- Make your exhibit stand out with a unique theme or design
- Train your staffers so they are able to gather the most qualified leads
- Create a buzz about your company before the show starts
- Unlock the potential in the leads you gather
- Expand your possibilities by implementing non-traditional techniques
Exhibit Design That Works
Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can:
- Avoid the most common – and not always obvious – mistakes in exhibit design
- Craft a memorable and effective theme
- Speak your audience’s language and give them what they want
- Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level
- Get all design elements in place to make your booth a success
Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment – whether you’re a rookie starting from the beginning or a long-time veteran wanting to up your game.
Tea Explorations Journal
So many tea choices! How do you keep them all straight?
Using this journal, you can keep a detailed record of every tea you experience — be it bagged or loose, black, green or herbal. The fill-in-the-blank Table of Contents makes it easy to refer back to flavors you’ve tried.
Whether you’re a long-time tea lover or just beginning to experiment with all the options, this is the ultimate organizer to record your experiences. Each page includes space for noting details about both the tea and your overall experience, with space for both At-Home and Out & About Experiences.
Strategic Marketing Planner
Running any business, online or off, can feel overwhelming. You wear so many hats and are constantly juggling numerous projects, deadlines and ideas.
This is a tool that will give your business structure for the coming year, without dictating exactly how you plan and record your time. Think of it like having all the paints and brushes that allow you to paint your own masterpiece!